4 Reasons to Use Print Marketing As Part of Your 2022 Marketing Strategy

Posted: 29-10-2021

4 Reasons to Use Print Marketing As Part of Your 2022 Marketing Strategy

There is no denying that digital marketing is an important strategy for businesses in today’s digital world. Marketing is all about connecting to your target audience in the right place, at the right time, and right now, that is more than likely going to be on the internet. However, this doesn’t mean you should forget about print marketing. Statistics show positive results from companies combining print marketing and digital marketing as part of their marketing strategy.

1. High Ad and Brand Recall

One reason to consider print marketing is that it’s proven to have high ad and brand recall. Many studies show that we’re more likely to remember something the more we can interact with it. Print is tangible meaning you can physically touch and interact with it which can be much more engaging and memorable than digital marketing. Research shows that ad recall for print marketing is 1.7x higher than digital marketing, and branding is 185% stronger in print advertising than digital advertising (newsworks, 2020). 

2. High ROI from Combining Print Marketing and Digital Marketing

Combining print marketing with digital marketing can result in a higher return on investment and amplify your marketing efforts. Research shows that combining your digital and print marketing can make your marketing campaigns 4x more effective than using digital alone (Top Media Advertising). Research also found that companies using print marketing and digital marketing saw a 25% higher response rate, and higher conversion rate than using only digital. 

3. Increased Trust

Print marketing is a great way to build brand recognition and trust. Most people trust print marketing more than digital marketing. Research shows that 82% of respondents trusted print ads such as newspaper and magazine advertisements, more than digital ads (Burstein, 2017). One of the key reasons for this is that unfortunately, the internet has scammers, hackers and misleading advertisements attempting to access your personal information. This can make consumers much more sceptical about whether the ad, email or even a website is trustworthy. 

4. Stand Out in a Crowd

With the number of ads, emails and digital content we are exposed to each day, it is easy to scroll past and not take much notice. It can be much easier to be seen, and stand out from your competitors with print marketing. Research shows 80% of traditional mail is opened, while 80% of emails are disregarded proving that it is much easier to be seen in someone’s mailbox than it is in someone's inbox (Top Media Advertising).