Why Your Business Should Be Using Print Marketing

Posted: 10-11-2017

In the digital age we live in, the companies with the biggest budgets are dominating the online market. So, how do you differentiate yourself? Think print.

No matter the size of your business, your target audience or your product/service, every company should have a print strategy in place. Whether it’s a targeted direct mail campaign, a local leaflet distribution, a new company brochure, all will help increase sales and differentiate your company from your competition.

So, we’ve put together a list of why your business should be using print as a marketing method:

1.      Its personal and has longevity

Print allows you to make your customers feel special. Email marketing is becoming less effective, I find myself deleting offers and advertisements before I even open them. However, if you send your customer something in the post or hand them a flyer, they are more likely to take it away and read it.

2.      It triggers emotions

Print marketing brings more senses into play, touch and smell. There’s nothing quite like feeling the laminate of a brochure or the smell of the ink in a magazine. Print has the ability to impress your prospects in a way that digital cannot. Whether it’s your impressive exhibition stand, a new product brochure or an information leaflet, let your customer’s know you mean business!

3.      Print allows people to disconnect from technology

In the digital world we live in, we are constantly surrounded by technology in our working day. Print marketing is refreshing and it gives your customers a chance to unplug and really digest your marketing.

4.      Print opens the opportunity to be creative

The key is engagement, and creative literature that grabs your customer’s attention is more likely to get them engaged. Print marketing is pointless unless you are engaging your audience and this all starts with creativity both with the design and the specification of your print. Be different, stand out!

So, why not speak to the experts at PPS to see how we can help your business grow through creative design & print. From business cards, to brochures, to direct mail campaigns to signage, we have a vast product range and help manage your print campaigns.